Best Hunting Clothing Brands: Top 12 Hunting Gear Companies
Michael - Cheli Gear
07/30/2025
If you’re on the hunt for top gear, you might be surprised that some of the best hunting clothing brands aren’t the mainstream names everyone knows like Sitka or First Lite. In fact, a few hunting clothing brands fly under the radar yet deliver outstanding performance and value.
Today, I’m sharing my personal top picks – highlighting twelve killer huntingattire companies you’ve probably never heard of.These outdoor hunting brands cover everything from ultralight western best hunting gear to affordable whitetail layers.Let’s gear up!
Best Hunting Gear Brands (Top 12 Highest Rated)
Before diving into the detailed reviews, here’s a quick overview of hunting
attire brands I’ll cover and what each is best for:
Cheli Hunting Gear: Best for midwest whitetail & all-season versatility
Element Outdoors: Best for top-rated mid-tier performance gear
Magellan Outdoors: Best for budget-friendly camo basics (warm weather)
ASIO Gear: Best for treestand bowhunting & effective camo
SKRE Gear: Best for ultralight layering for mountain hunts
Pnuma Outdoors: Best for durable whitetail & big game clothing (lifetime warranty)
Duck Camp: Best for upland/waterfowl apparel & casual style
Geist Gear: Best for high-performance gear for open terrain hunts
AVES Hunting: Best for concealment-focused waterfowl gear
Dan’s Hunting Gear: Best for rugged brush-busting gear for houndsmen
Prois Hunting: Best for women’s specific hunting apparel
Huntworth Affordable: Best for technical clothing for all seasons
What Are the Best Hunting Clothing Brands? Here’s Our Top 12 List:
When it comes to gearing up, you want the best hunting apparel brands that balance quality, comfort, and concealment. Below I’ve rounded up twelve top-rated companies that deliver exactly that. Each of these brands brings something unique to the table – whether it’s innovative camo, specialized hunting gear for the money, or a fresh take on traditional camo patterns.
Let’s break down why these are my go-to recommendations.
1. Cheli Hunting Gear (Best hunting clothes brand overall)
Why It’s Awesome: Cheli Hunting Gear is a brand born in the Midwest and built by serious whitetail hunters, which gives it an authentic edge. Launched in 2025, this rising star manufacturer set out to create gear tailored to Midwest terrain and unpredictable weather. The result? A debut line of high-end technical camo that performs without compromise. Cheli’s proprietary “Coppice Camo” camouflage pattern was obsessively field-tested in real midwestern environments. The gear is quiet, durable, and versatile enough for everything from early-season bow sits to late-season rifle hunts.
Pros: Small-batch quality control; innovative Midwest-focused camo; all-season layering system; lifetime warranty on workmanship.
Cons: Newer brand means you can only order online; limited product range at the moment.
2. Element Outdoors (Top-rated mid-tier performance gear)
Why It’s Awesome: Element Outdoors has re-emerged with a mission to deliver high-quality hunting clothing that balances performance and affordability. Their products include premium features—like treated, water- and stain-resistant fabrics, reliable stitching, and quality zippers—in popular camo patterns such as Mossy Oak and Bottomland. Forum reports show the brand offers true value comparable to higher-priced competitors, often with bundle deals like hoodie-and-pant combos for around $70 each, backed by a lifetime warranty.
Pros: Strong build quality; well-designed tactical layouts; treated fabrics repelling weather elements; athletic fit and a friendly lifetime warranty.
Cons: Slimmer athletic cuts may not suit all body types; some report shallow pockets and noticeable logo placement.
3. Magellan Outdoors (Best budget hunting clothes)
Why It’s Awesome: Magellan Outdoors is Academy Sports’ in-house brand, offering best hunting clothing for the money. Magellan gear is priced for the everyday hunter yet surprisingly well made. From lightweight tech shirts to insulated jackets, they deliver solid quality.
Pros: Affordable hunting clothing; wide range of sizes and patterns; great for beginners or backups.
Cons: Not built for extreme conditions; durability is modest.
4. ASIO Gear (Best hunting camo brand for bowhunters)
Why It’s Awesome: ASIO Gear is tailor-made for tree stand hunters. Their proprietary “Raptor” camo is inspired by owl feathers, designed to vanish in the canopy. Every piece is cut with bowhunters in mind – quiet, ergonomic, and ultra-effective.
Pros: Brilliant close-range camo; bowhunter-specific features; lifetime warranty.
Cons: Whitetail-focused; premium pricing; online only.
5. SKRE Gear (Good hunting gear for backcountry adventures)
Why It’s Awesome: SKRE Gear is based in Utah and engineered for mountain hunts. With ultralight materials, a solid camo pattern, and lifetime warranties, it’s one of the top hunting clothes options for western terrain.
Pros: Excellent value; ultralight layering; great for high-exertion hunts.
Cons: Trim fit; online only; less refined camo aesthetic.
6. Pnuma Outdoors (Best deer hunting clothes for all seasons)
Why It’s Awesome: Texas-based Pnuma Outdoors builds rugged, ultra-comfortable gear with their own Caza camo. Their gear is whisper quiet, cut generously, and perfect for cold-weather whitetail or western big game.
Pros: Wind-blocking materials; relaxed fit; unconditional lifetime warranty.
Cons: Mid-to-high price; limited in-store try-on opportunities.
Read next: Best coyote hunting gear
7. Duck Camp (Best hunting apparel for waterfowl & upland style)
Why It’s Awesome: Duck Camp offers versatile, modern hunting clothing with a retro edge. With unique camo patterns and stylish designs, it’s ideal for warm-weather hunts, waterfowl, or upland game.
Pros: Stylish yet functional; great for wingshooting and casual wear; breathable materials.
Cons: Not ideal for frigid temps; modest big game focus.
8. Geist Gear (Best hunting gear for high plains and open country)
Why It’s Awesome: Geist Gear is all about spot-and-stalk. Designed for hunters chasing mule deer, elk, and pronghorn across the West, their technical fabrics and tailored fits are made for movement and wind resistance.
Pros: One of the best for mobile hunts; athletic fit; versatile patterns.
Cons: Limited product catalog; not designed for treestand hunting
9. AVES Hunting (Best waterfowl concealment system)
Why It’s Awesome: AVES Hunting focuses on ultra-effective concealment for waterfowlers. With gear tested in blinds and marshes, their apparel is designed to keep you hidden and dry all day.
Pros: Water-repellent builds; unique concealment systems; great field-of-use designs.
Cons: Waterfowl specific; premium price; new product line still growing.
10. Dan’s Hunting Gear (Best for brush-busting and hound hunting)
Why It’s Awesome: Dan’s specializes in ultra-rugged hunting gear for houndsmen, upland, and small game hunters. Their briar-proof bibs, jackets, and vests are handmade in the U.S. and built to last in the nastiest cover.
Pros: Indestructible materials; built for handlers and dog hunters; affordable.
Cons: Less technical or breathable; designed more for durability than stealth.
11. Prois Hunting (Best hunting apparel brand for women)
Why It’s Awesome: Prois is a women-led company building hunting gear exclusively for female hunters. With an eye for function and fit, their merino, insulated, and camo layers are purpose-built for serious hunts.
Pros: Performance-first women’s gear; broad size range; unique camo patterns.
Cons: Female-only product line; fewer color/pattern choices.
12. Huntworth Gear (Most affordable technical camo)
Why It’s Awesome: Huntworth hits the sweet spot of affordability and technical performance. With their own camo patterns and quiet fabrics, they offer solid outerwear and base layers for whitetail and big game.
Pros: Inexpensive for what you get; warm and quiet; surprisingly durable.
Cons: Mixed sizing feedback; not as breathable for early season.
Which of These Top Hunting Clothing Brands Is Best for Me?
With so many quality options, the “best” brand really depends on your hunting style, region, and budget. Are you a treestand whitetail hunter in the Midwest? Consider brands like Cheli or ASIO that specialize in quiet, insulating layers. Heading out West for elk or planning Wyoming mule deer hunts? You’ll want lightweight, moisture-wicking layers – perhaps SKRE or Pnuma for their versatile systems. Waterfowler or upland bird hunter? Duck Camp, AVES, or Dan’s will serve you well. And for women, DSG or Prois are among the best hunting apparel brands.
Key Takeaways: Each of these popular hunting clothing brands offers something unique. If budget is a concern, Huntworth and Magellan provide best hunting clothes for the money.
If you demand cutting-edge tech, FORLOH or Geist Gear bring innovation. And if you're looking for brands built with purpose, Cheli, ASIO, and Pnuma are hard to beat.
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